In this episode, Peter features his exclusive interview with founder and CEO Will Kreth of HAND (Human and Digital), a company focused on developing the world's first standardized "talent ID" system for generative AI and more -- i.e., the first global B2B Talent ID registry platform for efficient discoverability, royalty collection, and revenue tracking of notable legal and natural persons and control of consent-based digital replicas for thousands of major Hollywood celebrities and the most notable Major League Baseball (MLB) and National Football League (NFL) players.